Email marketing still remains to be the greatest medium to get engaged with visitors and transform them into customers and subscribers.
Based on Smart Insight data, every dollar you spent on email marketing brought you $40 in return.
So, email marketing still has its role to play if you know how to utilize it effectively. But in this blog, we will find out what is double opt-in in email marketing and what are its pros and cons.
What is double opt-in in Email Marketing?
Double opt-in is a method through which users are added to your mailing list only after they confirm the subscription two times. Through this method you will able to obtain high-quality leads and improved email deliverability.
Advantages of double opt-in
Enhances deliverability
Your email marketing campaign suffers greatly whenever your emails are marked as spam. Your sender reputation, engagement rate and email deliverability all goes into the declining.
Whereas in double opt-in process, there is a less chance that your emails will be marked as spam by subscribers because they intentionally signed up to your newsletters and are expecting them.
There are few subscribers who sign-up by mistake and tag your email as spam the moment they receive your newsletters. There is also a risk of ending upon an email-black list.
It is recommended to develop a clean and active email list from the beginning using double opt-ins because internet service providers have become strict with filtering emails that seem like a spam.
Improving list engagement
When the users take time to opt-in your list then it’s an indication user either interested in the brand or content. Also increases the chances of opening of your email by users and engage with your content. This will ultimately lead to improved email marketing outcomes.
With time interaction and engagement with the emails form a stronger relationship between the organization and users.
Assists in avoiding any potential legal issues
As per laws like GDPR, CAN-SPAM and CASL before collecting the data companies must get people’s consent. By going with double-opt-in you get rid of any potential legal issues this method ensure you get permission and verification from users that they want to receive your emails.
Cons of double- opt-in
Time taking signup process
Once the user signed up via a sign-up form, they need to visit their email in order to confirm their sign-up.
Due to the additional step of confirmation there are less people who likely to complete it and there are also people who forget to click on the confirmation link.
Needs extra technical effort
Entire process of setting-up double-opt-in consists of the various technical aspects such as managing the database, automating confirmation email and more.
Also, this additional step is time consuming and demand technical expertise.
Conclusion
We hope through this article you understand what really is double opt-in email marketing, its pros and cons. But in order to effectively utilize it take the aid of professional digital marketing company that provides email marketing services. If you are looking for one such firm then Stellar Digital the best digital marketing company in Gurgaon and Delhi NCR always at your service. Simply send us an email at contact@stellardigital.in
