Since digital marketing trends and strategies continuously evolve, no trends remain the same.
Marketers want to know which digital marketing trends going to remain on top in 2023. or
What are the top digital marketing trends in 2023?
If you folks also seeking the answer to this query then in this article we will be going to highlight the top digital marketing trends in 2023.
Let’s begin
Top Digital Marketing Trends that will Dominate in 2023
Influencer marketing will continue to flourish
Influencer marketing will continue to rise in 2023. Earlier only a handful of marketers tends to use influencer marketing but today almost every digital marketing business uses it.
There are influencers which can generate good ROI either through Instagram, YouTube, Tiktok or via the company’s collaboration.
Businesses need to be specific while choosing influencers for their brand. You might suffer loss in case you pick the wrong influencer.
Short-form video content
Short-form video content will be going to remain on the list of top digital marketing trends in 2023 and beyond. Tiktok has been a trendsetter, tiktok videos were so successful that various other prominent social media platforms copied the format.
In the last few years, we have witnessed the growth of Instagram reels (later copied to Facebook), and YouTube shorts and Twitter also tried out its luck with fleets later (discontinued in 2021.)
The thing which remains certain is that our attention span is declining. While it’s true that there are a lot of engaging videos on YouTube. But short-form video format is an altogether different piece of content.
Whether you are on your way to work or going to bed in both situations you can simply just scroll Tiktok.
As a marketer, your main responsibility is to utilize the first seconds of the video to catch the user’s attention and try to memorize your brand in their psyche. It’s not like every brand is viral-worthy but on the other side, Duolingo and Ryanair are highly successful in terms of views on Tiktok.
While preparing your digital marketing strategy always remember that social media feeds are optimized for mobile devices.
Visual content- Live videos/ live streaming
It is becoming a major focus area in social media marketing because, in comparison to static posts, it can grab the audience’s attention for a longer amount of time. Bite-sized videos in the form of Tiktok or Instagram reels have been utilized by marketers to boost engagement and raise brand awareness among millennials a Gen z.
Live streaming is also a rising marketing trend. Based on a certain report consumer spent nearly 548 billion hours streaming via mobile devices in 2021.
Combining influencer marketing with live streaming will let the potential customer engage with influencers who know the product, talk about the product and make the purchase all while watching the stream.
Google Analytics 4
This year, on July 1, 2023, Google Analytics Universal will be replaced by the newest version, GA4. In the newest version you have the option to link to Google Merchant Center, Google Optimize, and BigQuery natively. The option of adding custom reports to the navigational menu is also provided, making it easy to access the same view.
Access to anomaly detection, predictive analytics, deeper attribution modes etc. has also been granted to the users.
As soon as possible, establish your new GA4 account. It not only provides you additional time to get comfortable with the new marketing tool, but you can also utilize your existing UA platform to compare your existing goals, data and traffic trends.
Also, make sure that you are reading the data properly and that you are set up not to face a problem of data loss after the transition.
Dark funnel
It refers to several unknown and untrackable insights that appear through the customer journey. The dark funnel comprises areas where buyers and customers operate that attribution software cannot asses: online communities, PR, organic social engagement, word of mouth, events and so on.
For improving customer engagement and conversions marketers in 2023 will start to build digital marketing strategies that target the dark funnel.
Some other important trends are
- Inclusive marketing
- Artificial intelligence
- Chatbot
- Omnichannel marketing etc.
Conclusion
For making significant improvements with your brand it’s essential for you to keep up to date with the top digital marketing trends in 2023 and keep reading the Stellar Digital blog but if in case you are looking for digital marketing services for your business. You arrived at the right spot Stellar Digital the best digital marketing company in Gurgaon and Delhi, NCR will provide you with lasting solutions. Simply get in touch with us by sending us an email at contact@gmail.com
