Let’s begin with a fact- research claims that almost 94% of viewers are attracted by the designs they witness on websites.
Factors like conversions and traffic, straight-up, depend upon website designs. Your website can be of the best use when it comes to showcasing and sell-off the products or brands it intends, but, if it doesn’t have an appealing design or layout to it, chances are that you might not see any active engagement in the longer run. And precisely that is why you require a UI/UX design company.
Also, keep these stats in mind
- Usability testing on a small group of 5 people may uncover 85% of UX flaws
- Only 55% of businesses now do UX testing
- Developers spend over half of their time repairing problems that might have been prevented with UX testing
- A smart user experience design may boost conversions by up to 200%
- Ad clutter is cited as the most significant barrier to delivering a pleasant user experience by 54% of respondents
- 80% of consumers are prepared to spend more on their website for a better user experience design
- 70% of consumers pay attention to bullet-pointed lists
- 63% of individuals would consider texting a chatbot to engage with a company
Observing these stats could tell how vital hiring a UI/UX designer is as they’d be able to witness all the intricacies of a certain website designing services. Every small detail has to be paid attention to which, the graphic designer understands very well.
UI/UX Design Trends Dominating This 2022
Having said that, to get a sense of what to anticipate in terms of top UI/UX design in 2022, we did a little research on the designer community to see which trends they are watching. What we discovered was a shift in focus toward experiences like narrative, customization and emotive interface design- which add depth and believability to user encounters.
To understand the upcoming trends better, take a look at these aspects that every UI/UX designer is taking care of in 2022
Neomorphism UI
Neumorphism refers to a current design movement in which Skeuomorphism is paired with minimalism and simplicity. The neuromorphic user interface is basic but eye-catching. Neuromorphic design is straightforward. We must address certain fundamental principles
- The background color is the same as the foreground color.
- There are two shadows, one black and one white.
- It works well with vivid colors.
Augmented & virtual reality
In 2022, we will witness an increase in the use of AR and VR for business-to-business transactions. The remote working trend has provided a plethora of chances for remote AR or VR-based training and virtual events.
As we slowly recover from the COVID-19 epidemic, more firms are continuing to provide remote working choices to their employees, which will increase the use of AR-VR technologies.
For instance- In order to build a virtual environment, Facebook has created Metaverse that can be accessed via Facebook’s VR headset. The Metaverse is a virtual world in which people can communicate, conduct meetings and can feel what an office environment looks like.
Foldable device flexibility
In terms of the top mobile UI trends of 2022, foldable phones like Samsung had a fantastic year. As this technology improves and becomes more affordable, we will see more manufacturers attempting to break into this market, necessitating a rapid adaptation of the software.
With the introduction of Android 12, Google created a subpage on Material.io outlining all of the criteria and limits to be aware of while developing apps for foldable screens. These are only the initial stages in incorporating foldable displays into a Product design cycle. The market is not there yet, but with the speculations and Google’s commitment to laying the groundwork for a rising market, we may see this trend emerge in 2022.
Personalized experience
Personalization of user experience is a trend that isn’t going away anytime soon. With the wealth of material available on the web, an increasing number of applications and websites customize the experience for each unique user, whether by delivering personalized suggestions or following accessibility rules. The UX designer’s purpose is to produce a design and product that bridges the gap between what a user anticipates or wants and what they actually get.
Personalization typically focuses on localization (recommending things based on where a user is located) like statistical data such as age, gender, nationality, culture, education, etc.
With this knowledge, a UX design agency will help provide an experience and journey that is tailored to what people anticipate, require or desire.
Emoji-interactions
Emotive interface design- often known as the emotional design- is concerned with designing experiences that elicit an emotional reaction from users. Users have a stronger connection to the website or app as a result of these interactions, resulting in a more favorable and memorable contact. They accompany the user on their trip and offer encouragement and support.
Experiences resembling human interactions are created using animations and other elements. The experience is coupled with feelings- most commonly- excitement.
3D-visuals
3D has been around for a few years and is gradually gaining popularity. Fortunately, we live in an era where technical efforts and successes- some of them have made even low-end devices, strong enough to handle complex pictures in real-time. As a result, using dynamic 3D UI gained all the popularity it had to.
E-commerce is one of the most practical applications for incorporating 3D into a digital product. As the market shifts to the internet realm, marketers find inventive methods to tease us with their products, whether through dynamic components such as logos, images and text, etc. Designers always tend to play around with these elements and give it a more life-like feel into it; this basically enhances the interactive aspects.
Minimal interactions
Think about the most minimal yet, catching-the-eye-at-once animations. Yes- that is exactly what this UI design trend is about! These animated objects we witness are life-like and catch the focus of the user at once. These animations vary in categories to choose from and nowadays, quite popular in various applications as well. After all, the minimal your details are the better chances of a person to stay longer on your website.
Bottom Line
It’s an exciting time in the world of design. As these user experience, design services are altering significantly in ways that benefit both the user and the company as AI works with data much more rapidly and efficiently. These trends work with and for the users- whether it’s adding excitement and adventure to the page through creative scrolling, data visualization, emotional involvement or just delivering seamless, smoother and more customized experiences.
