SMS marketing for small businesses is a tried-and-true strategy for increasing sales and conversions at a low cost. Hundreds of text message marketing data confirm the success of this medium.
In fact, more than 90% of text messages are opened within three minutes of being sent.
Investing in a text message marketing program is unquestionably a wise decision. The best thing is that getting started simply takes a few minutes.
Check out these few stats that concern SMS Marketing
- 9 out of 10 customers prefer to contact businesses by text messaging- whether for notifications, reminders, back-and-forth discussion or other purposes (SMS Comparison, 2021)
- Business text messaging services were used by 48.7 million individuals in 2020, making it one of the fastest-growing marketing platforms. (Comparison of SMS in 2021)
- In reality, 80% of consumers use SMS for business communications because they find it handy, inconspicuous and rapid, with near-instant message delivery. (2019, ClickSend)
- Customers find value in text-based loyalty programs. (Comparison of SMS in 2021)
By checking out these stats, if you wish to avail of our SMS Services, then visit Stellar Digital’s official website where you can choose the best SMS services offered by the best SMS Marketing experts that suit your business needs the best. We offer services for bulk SMS marketing and customer engagement.
Definition of SMS Marketing
SMS marketing is a potent instrument that may catapult your brand’s marketing campaigns to success. This includes delivering promotional information as well as transactional communications through SMS. This might take the shape of sales promotions, promotional incentives, or loyalty awards. It may also be a reminder to make an appointment or an offer to participate in a survey. These messages are delivered to receivers who have given you permission to send them SMS messages from your firm.
SMS marketing, in a nutshell, uses a mobile phone’s SMS or text messaging service to interact with and engage clients. One SMS has a character restriction of 160 characters, and if you exceed this limit, your message is split into two pieces. As a result, SMS marketers should keep their message copy brief yet appealing.
SMS technology is used by certain digital marketing organizations that provide SMS marketing services to assist their online reputation management and client engagement initiatives. You may use this method to send Customer Satisfaction (CSAT) surveys, give customer loyalty rewards and welcome clients on their birthdays.
Benefits of SMS Marketing
SMS service is used by an estimated 5 billion individuals worldwide. While this does not ensure marketing success, it does present a large market to tap into.
Here are a few more reasons why implementing an SMS marketings strategy is ideal for your company and why you should invest in establishing the finest SMS campaigns possible, whether on your own or with the assistance of an SMS marketing agency
Successful ROI
When combined with other marketing channels such as social media and email marketing services, more than half of SMS marketing efforts provide a good ROI.
Greater open rates
SMS open rates of up to 98% within 15 minutes of delivery make this a viable direct marketing tool. This is vital for time-sensitive messages since studies show that your target consumers will read them nearly instantly.
Brand unveiling
Approximately 45% of customers respond to branded SMS blasts, according to surveys. If you are a startup firm wanting to develop brand recognition, you can capture the attention of your target audience by launching the finest text message marketing methods.
Loyal client engagement
Bulk SMS marketing activities that are well-planned increase client engagement and brand loyalty. Customers don’t want to read generic or irrelevant information, so tailor your messaging about special discounts and promotions to them. On their birthdays, you may even send them a personalized text.
Social media growth
SMS marketing may help you improve your social media followers and online ratings. A well-crafted SMS text may persuade your audience to follow your page or provide reviews.
SMS Marketing During Covid Crisis
Text-based marketing and commerce are experiencing a boom as a result of customers’ increased dependence on cellphones for buying during the epidemic.
As customers’ email inboxes become overburdened with more marketing pitches than they can possibly read, text-based messaging remains a less-cluttered medium through which marketers can contact consumers wherever they are.
Covid-19 has significantly altered the way businesses work, forcing us to live in a ‘contactless’ society. Since there is no ‘business as usual,’ marketers are under pressure to discover new ways to engage their customers and induce transactions. With mobile phone usage steadily growing since the epidemic began, this is an excellent opportunity for businesses to leverage SMS Messaging.
Therefore, regardless of your sector, Bulk SMS is a cost-effective approach to engage with your customers during these uncertain times.
Conclusion
SMS marketing is not dead; rather, it is changing in tandem with technology. Thus, select one of the SMS marketing platforms described above and begin harnessing its benefits to connect and engage with your clients while raising your conversion rates.
