Have you ever come upon a product and thought to yourself, “What an amazing idea?” Why didn’t I think of it? I’m just as good or as smart as that individual.”
But what happens when you get the product and discover it’s poorly made and hardly does what it’s promised to?
This is an excellent example of a solid product with a poor user experience.
On the other hand, have you ever come across a product that makes you scratch your head and think, “Who thought of it, and how did they ever gain approval to manufacture it?” (Take, for instance, onion goggles)
Product design and UX design are similar whether you’re a software designer, web developer, or digital marketer, but each has specific traits and role responsibilities that set it apart from the other.
We’ll look at the similarities and differences between UX and Product design in this article.
Product Design Vs UX Design
The objective behind each design process is the main difference between product design and UX design. The focus of product design is mostly on the overall relationship between the customer and the product. It addresses issues such as
- How can we make this product more cost-effective?
- Is this product in line with the company’s short- and long-term goals?
- In six months or two years, how will this product look?
UX design is focused on the user’s needs and experience. UX designers ask questions like
- UX designers pose questions such as, and
- Did the customer enjoy using this product?
- How does this product/feature benefit our users?
- How can we improve the usability of this product?
Although product design focuses on the relationship between the product, the user, and the business, UX design narrows its focus on usability and the customer experience while using the product.
Let’s take a closer look at the distinctions between these two design processes.
Difference Between Product Design and UX Design
UX designers and product designers have a lot in common. Both, however, are carrying out their duties with different motivations in mind.
Product designers consider how a product will integrate into the consumer journey. They consider factors like as the economy, the industry in which your company operates, competitor products, and the needs of your stakeholders. It is their duty to ensure that the product is not only functional but also appealing to the target audience.
Moreover, they must ensure that the product is not only effective upon launch but also remains relevant over time. Unlike UX designers, who bounce off from project to project, product designers stay with a product throughout its life cycle and frequently update it to improve its design. As a result, product designers must consider the business’s long-term needs in order to ensure that their products will remain effective as the company grows and evolves.
Unlike a product designer, who is concerned with the business, the design process, and overall costs, a UX designer is purely concerned with usability and how users will interact with the product. Because their goal is to create a product that meets their users’ needs, UX designers pay close attention to client happiness.
As a result, UX designers typically spend more time on a product before it is released. They may return to a product for a potential redesign after that, but in most situations, they are moving on to the next item in their workflow.
Similarities between product design and UX design
The most striking similarity between product and UX design is that both go through the design thinking process. Both recognize product issues and seek customer-centric solutions.
In addition, in order to be effective, both jobs must perform some market research. If you want to produce an efficient product, you must understand your user requirements, whether you are a product designer or a UX designer.
A lot of the same technologies that UX designers use are also used by product designers. For example, both positions frequently use wireframing tools such as Adobe and Sketch to design websites and applications. User mapping software like Lucid Chart and Featmap might be shared as well. If you wish to work in either of these industries, you should learn how to use this software.
Conclusion
Product design is about product optimization to help you reach your business goals, whereas UX design translates those goals into customer journeys. Understanding the similarities and differences between product design and UX design can help you refine your business and manage and expand it more effectively.
Furthermore, the UX and product design values extend beyond simply making a user happy. Delivering the finest user experience also entails securing your product by establishing a strong market presence. Client loyalty is increased, development costs are reduced, ROI is improved, and conversion paths are optimized thanks to the excellent design.
To do this, you’ll need industry-leading designers who know how to examine, explore, and hypotheses. Come to Stellar Digital, where we have a talented and experienced team of designers who can help your company make smart business decisions.
