Did your pay-per-click (PPC) ad campaigns bring in a lot of money?
Are your AdWords campaign’s results fluctuating?
Like one day it generates a good number of leads and the next it doesn’t.
Are you aware of the causes of these fluctuations? Do you wish to improve it?
If yes then you’ve come to the right place.
We at stellar digital have an experienced team of professionals who can show you how to boost your PPC ad campaign by utilizing Google ad extensions. Advertisers can choose from a variety of ad extensions offered by Google. These ad extensions assist in increasing ad rank and CTR (click-through rate). If your ad qualifies, the extensions provide you with more space on the search results page.
“As Google Ads states “extensions create more reasons to click your ad”
Today, in this article we will enlist top Google ad extensions that boost your PPC campaigns. Before that let’s first understand
What are Google Ad Extensions?
In layman’s terms, Google Ad extensions are snippets of additional information that you may add to your ads to make them more useful or effective. There are various types of Ad extensions, each of which provides unique benefits by giving information or clickable CTAs that might help your ad campaigns perform better in one way or another.
Now, let’s get over to the Top Google Ad extensions
Sitelink Extensions
Sitelinks are one of the most common types of Ad extensions. These are extra links that you can include in your search ads. Sitelinks are the most effective way to make a significant impact on the search engine result page. Sitelinks are most effective when paired with more general branded ads that direct searchers to specific products or services. It is the best way to ensure that the clicks you receive are highly relevant to your company’s offerings.
Call-Out Extension
People get generally confused between call and call-out extensions. Their appearance might be similar but their nature is not.
Advertisers can use callout extensions to highlight specific features of products and services in their ad copy. These are eye-catching features such as 24/7 customer service, free shipping, and so on.
The important thing to remember is that each callout has a 25-character limit, and Google will highlight two to six callouts based on space and algorithm. Advertisements will typically include four callouts. These callouts are frequently mixed in with the ad copy, adding an extra line and making the advertisement appear more attention-grabbing, catchy, and visually appealing. At other times, the callouts will be spaced out and separated by dots.
Call Extension
Customers can call you directly from your ad thanks to the call extension, which displays your phone number. They are an extremely useful tool because many businesses use Google Ads to generate phone calls. While call extensions encourage the swift response of making a phone call, it is essential to schedule this extension to appear only during business hours, when someone is available to accept the call.
App Extension
Do you have a mobile app?
If yes, then you might also be aware of fact that users spend 90% of their mobile time within apps, so having one for your business is crucial to staying relevant and expanding engagement with your audience. Don’t wait for users to discover that app on their own; instead, use the app extension to boost its visibility. The app extensions are mobile-focused extensions that display your app’s logo and name in addition to a clickable install CTA at the bottom of your Ad. These extensions are designed to entice users to download your app while also demonstrating a new way for you to keep them engaged. Since it is mobile-centric, it will be extremely useful for users who may not want to navigate a full site, to begin with.
Location Extension
The location extension, as the name implies, displays your address and working hours beneath your search ad. They are essential for a company that relies on local search traffic and for campaigns whose ultimate goal is to get people to visit your physical location.
About 20% of local searches and nearly 40% of all mobile searches seek local information.
Structured Snippet Extension
Structured snippet extensions are the most effective way to provide additional information about products and services. These extensions are constrained by a header that must be chosen from one of 12 predefined categories, such as types, styles, or courses. Structured snippet extensions may not be appropriate for every type or category of business, as they are only effective if your offerings are consistent with the header. However, they are also a way to highlight additional information that may persuade a searcher to click on your ad.
Price Extension
Price is an important factor for consumers or visitors; it may not be the most important factor, but it still influences a prospect’s purchasing decision. On a mobile or tablet device, a price extension displays a carousel of prices for a few highlighted items beneath your ads.
It is the most effective method for businesses to drive highly relevant clicks to their website. While the transparency of price extensions may result in fewer clicks, the clicks that do occur will be more intentional and have a higher chance of converting.
Also check Out Our latest Post How To Make Your Facebook Marketing Successful?
Conclusion
We hope that the preceding article has provided you with a clear understanding of the various types of Google Ad extensions. No matter what industry you’re in, you should be able to include a few of these in your ads.
These ad extensions not only increase the size of your ads and attract more user attention, but they also aid in the improvement of engagement and important metrics such as quality score and click-through rates. For more information on Ad extensions, PPC marketing services, etc. please visit stellardigital.in.
