Influencer marketing is delivering close to $6.50 in income for every $1 spent worldwide for businesses, including healthcare organizations. Additionally, influencer marketing is reportedly one of the internet marketing channels with the greatest pace of growth, outpacing tactics like paid search, affiliate marketing, and display marketing. 59 % of marketers, according to research, plan to boost their influencer marketing expenditure in the coming months.
When asked about the quality of clients obtained through influencer marketing, roughly 51% of marketers said they believe their channel attracts better customers.
Most medical and healthcare organizations devote the majority of their time, resources, and efforts to influencers. It appears from this that brands are aware of the importance of influencer marketing and how to use this channel to improve their results. But how specifically does influencer marketing help medical practices?
How to use it well?
Influencer marketing has a lengthy history in consumer products such as cosmetics, tennis shoes, perfumes, and clothing.
Let’s look at some tips for using influencer marketing effectively, as well as some real-world examples of brands that have done it well.
Determine your specific marketing goals
Influencer marketing can help at every stage of the procedure, from raising awareness of a condition to providing treatment and aftercare.
Influencers can help healthcare brands thrive in the following ways
- Become the “face” of distinctive marketing initiatives or social media campaigns.
- Consult /comment on marketing materials to improve their effectiveness
- Formal testimonials should be used to support brands (as long as they comply with the FTC)
- access to a larger and diverse audience
- Raising awareness of reasons for illnesses, new treatments, etc.
- Getting patients to participate in surveys and focus groups
- Speak at gatherings or on panels.
Finding the right influencer
It’s time to identify the ideal influencer to help you reach your marketing objectives once you’ve decided on them.
Who exactly is considered to be an “influencer”? Although the term immediately brings to mind celebrities and other famous personalities, it is actually much broader.
Influencers can be
- Public figures- celebrities, athletes, politicians, etc
- Qualified peers- These are “normal people” who have experienced the same health issues as your audience. Their insights make them someone to listen to, relate to, and trust.
- Subject matter experts- Providers, scientists, and healthcare organizations
Measure results
Measuring your return on investment is one of influencer marketing’s major issues. Who has the greatest influence? And which applications?
Thankfully, digital tools are simplifying the procedure. Healthcare brands can examine their statistics to compare performance and learn how many people are coming from each influencer’s content.
Even individual URLs (short links) might be given to influencers to aid in tracking their progress.
The greatest approach to ensure that every marketing campaign is monitored and is simple to access and comprehend is to work with the proper healthcare partner.
Where to find the right influencers?
Start by listening to the individuals and groups who are already discussing the healthcare industry or services. It’s simpler to build organic influencer relationships if previous patients are posting positive experiences on blogs and social media profiles.
Additionally, you can contact “bigger names.” Buzzsumo and keyhole, two social listening platforms, identify the top influencers for particular hashtags, keywords, and topics. There are also an increasing number of networking platforms for influencers and healthcare marketers, such as WEGO health.
Never forget that influence doesn’t always equate to popularity. Working with an influencer with 10,000 Twitter followers who are informed and connected can be preferable to working with a celebrity with 1 million followers. The compatibility of their audience with the message they wish to deliver must be taken into consideration.
Reality TV personality Kim Kardashian received criticism for endorsing the morning sickness medication diclegis on her Instagram account because of poor targeting. People criticized her because she had no medical training. The content wasn’t relevant to what she often provides to engage her fans.
Conclusion
Influencer marketing is a fancy term but the idea behind it is simple. Partner with people your audience knows, likes and trusts. Then have those partners share your messages for you.
Doing it well comes down to knowing your goals, choosing the influencer who aligns with the best and tracking the results as you would with any other marketing effort. But our suggestion is that you should take the assistance of a professional digital marketing company for desired outcomes. If you are looking for such an agency then look no further than Stellar Digital. We at Stellar Digital have a great pool of skilled digital marketers that can help you out with your project. For more information visit stellardigital.in and explore more about our digital marketing services.
