Email marketing is often regarded as the backbone of client retention and a powerful tool for staying in touch with customers even after they leave your website. One of the most common types of emails you send to new subscribers is a welcome email. These are the emails you get when you enter your email address into an online store. You’ve probably seen them in your inbox after creating an account or subscribing to a newsletter.
Why Should You Use a Welcome Email?
- 45% of purchases made by subscribers occurred within 24 hours of opt-in.
- The average open rate for welcome emails is a whopping 50% which makes them 86% more effective than standard newsletter
- When compared to typical marketing emails, these emails had a 4x open rate and a 5x click-through rate.
- Subscribers who read at least one welcome email from the sender viewed 40% more content from the sender over the next 80 days.
What Is a Welcome Email?
In simple terms, a welcome email is an organization’s initial email communication with a new customer or subscriber. To start a dialogue and create a relationship with a new contact, send welcome emails containing videos, a sign-up form, special offers, or simply a simple Hello.
We’ve compiled a list of welcome email writing tips that will stimulate your customers’ interest.
Sending Emails On-Time Makes a Difference
Sending welcome emails on time makes a tremendous effect. Because you’re delivering them when a subscriber’s interest is at its greatest, welcome emails work well. If you wait even a few days, you will never see the same level of intensity or enthusiasm because subscribers’ interest wanes with time.
Various studies show that subscribers are most engaged with your brand within the first 48 hours of signing up.
Appreciate The Reader for Subscribing
Appreciating your subscribers is a crucial step; constantly welcome new subscribers and express gratitude for signing up to receive your emails, starting with sending a thank-you note. The thank-you note can be as simple as a line of text or as elaborate as you want with the usage of graphics and GIFs.
Writing a Catchy or Engaging Subject Line
To have your welcome email opened, you’ll need a decent subject line. It should be appealing, concise, and easy to comprehend. Personalize your subject lines as much as possible if you want to establish a relationship with your subscribers right away.
According to a certain study, personalized subject lines can raise your open rate by 26%.
It’s fine to include your subscriber’s first name, but you should go a step beyond. Examine each subscriber’s sign-up form (such as a certain blog niche or lead magnet) to learn more about their preferences.
Set Realistic Expectations
It’s a great time to clarify your subscriber connection. Inform your readers on the frequency of your emails—how frequently they will hear from you? What type of emails are you sending?
They won’t be startled if they receive emails from you in the future if they know what to expect from you. This helps you reduce your unsubscribe rate, as well as spam complaints. Your audience will be more engaged with your content if you have built trust with them. It’s a good idea to make it obvious that they can unsubscribe at any moment and give them instructions on how to do so. This may seem contradictory to marketers, but you want engaged subscribers rather than a large number of them. This will make it easier for anyone who would rather not be on your list to remove their name from it.
Optimize Welcome Emails for Mobile Devices
Are you aware of these amazing facts?
- More than half of emails are opened on mobile devices.
- Over 70% of adults under 35 stated that they tended to open emails on smartphones.
But don’t forget that people also like to read the same email on multiple devices. They initially open an email on their smartphone, then access it again later to complete a purchase on their laptop.
Provide Contact Information and Links to The Company’s Various Social Media Accounts
Include contact information in your welcome email so that subscribers can contact you if they have any questions. The greatest method to build your relationship and learn more about your subscribers is to encourage them to respond to your emails or call you. You might also strengthen your relationship with them by sending them links to your company’s social media accounts, such as Facebook, Instagram, and Twitter, and asking them to follow you. If they like getting your emails, they’ll probably like your social media updates as well.
Provide an Incentive in Every Welcome Email
Let’s talk real. Blogs and reading are all fun and great but people sign up to brand emails for the perks.
Somewhat between 70% and 80% of people cited that discounts and promotions are their favorite email marketing content.
It’s hardly unexpected that brands and organizations start things off on a positive note by including a substantial discount code in their welcome email.
Conclusion
On a concluding note, we can say that email marketing services contain immense potential, but we’ve narrowed it down to a few tips that have been tried and tested otherwise the list would be unending. Each one should be put to the test to evaluate which one works best for your company or brand.
We recommend hiring a professional digital marketing agency for a better outcome and results, but if you don’t know where to begin, go to stellardigital.in and you’ll be on your way to finding the appropriate answers.
