Is social media truly beneficial to the health and wellness industry?
In general, people did not associate social media with the wellness or healthcare sectors. Only a few industries or sectors spring to mind when we hear the word “social media,” such as digital marketing, media and entertainment, and so on.
But we ignore one important fact: social media isn’t limited to a single industry or area.
According to various research, 90% of businesses believe that social media has increased their visibility. More leads were reported by 66% of marketers that spent more than 6 hours per week on social media.
For wellness brands, the power of social media knows no bounds. It can help you grow your brand and develop lifelong client loyalty when applied effectively.
Aside from that, demand for products and services that help people stay healthy, look beautiful, and feel good about themselves is on the rise. After all, everyone appreciates a decent self-care routine, so your chances of success in the online world are excellent.
However, developing a flawless marketing strategy is not simple, and there are numerous possible mistakes to avoid.
The good news is that you don’t need a million-dollar marketing budget to use Instagram, Facebook, or Twitter. All you need is a little creativity and an awareness of who your target audience is to advertise your lifestyle and wellness business on social media. To develop the most effective marketing strategies, you must first have a thorough understanding of your target audience’s tastes and interests, demographics, and online activities.
We enjoy assisting health and wellness brands in navigating social media like a pro so that they can help people live a healthy lifestyle while also growing their businesses. As a result, we’ve compiled a list of important successful lifestyle and wellness marketing strategies.
Ways through wellness brands can increase engagement using social media
Giving rewards
When it comes to allowing communities to rejoice together, social media is at its best. So, when an employee publishes about her first five-mile run on the workplace intranet or Facebook, she is publicly responding and inspiring others to do the same. Simply send her a card or schedule a time for a manager to offer her a handshake to make the pleasant feelings real.
Brought people together
The ability to create private groups is now available on social media platforms. Use LinkedIn or a custom in-house network to allow employees to exchange wellness advice and experiences while also viewing materials offered through the company’s wellness programme. Conversation leads to motivation, which leads to action, which leads to accomplishment.
Handle the small details
Schedule congratulations updates or well wishes that matter using your internal social network or social media platforms like Tweet Deck, Hootsuite, seismic, and others. There’s no reason to miss out on a yearly opportunity to make someone feel special, such as birthdays.
Make it a game
Employee motivation can be boosted by positive reinforcement and recognition. Why not mix the two with the help of social media software? Friends and colleagues can use community features in an expanding number of apps to help them reach health goals and to spotlight them. MyFitnessPal.com and social workouts are two popular examples.
Make sure to involve early adopters
What better approach to get people active than to encourage and applaud participation? Make an advisory committee out of those who are lobbying for wellness perks and assign them the duty of posting their activities on your company’s social media.
Own the conversation
Start and nurture conversations to demonstrate your commitment. One idea is to create a company hashtag, such as “#yourcompanyhealth,” for tweets and posts featuring articles, success stories, and company activities.
Integrate real experiences
Use social media to both organise and inform. Organizing a live event on a regular basis to promote wellness? Use your Twitter replies and Facebook messaging to actually invite prospects, rather than merely tweeting about it. Create a LinkedIn group with a calendar for employees to join. Use notifications to remind and encourage people to participate.
Some popular example Health and wellness brand that excels at customer engagement
Fitbit:
It is a wearable fitness technology market big business the market is going to surpass over 12billion dollars this year. Fitbit is at the vanguard of the fitness tech revolution.
With wristbands and activity trackers, users can hold themselves accountable for the efforts they take toward attaining their health and fitness goals.
On social, Fitbit often takes feedback from users, asking about their Fitbit challenges and progresses they have made thus far.
Body Building.com
It is not just the world’s largest online sports nutrition company, but also the world’s most popular fitness website. Through a combination of information and supplementation, the organization motivates customers and fitness enthusiasts to achieve their health and attractiveness goals.
On social media, the brand regularly hosts giveaways of nutrition and tech products, as well as tonnes of style and swag. These competitions generate a lot of interest and engagement from the audience.
Conclusion
On a concluding note, we can say that by following the above-mentioned ways you can increase the social media engagement of your wellness brand. But keep in mind that social media marketing or social media optimization doesn’t occur overnight for quality results you must have patience. It is best if you take the help of a professional social media marketing company or digital marketing agency.
If you are looking for one then visit stellardigital.in and check out our digital marketing services.
