2017 saw the release of AR developer kits for iOS and Android. The mobile industry has already been completely swept up by AR technology, which is now widely and simply applicable to the creation of mobile apps.
There is a belief that mobile AR works best for apps like Instagram’s AR emoji or games like Pokémon Go. However, in practise, AR can add a playful element to any kind of app and help establish a variety of enterprises. Retail is also not an exception.
This article offers several augmented reality retail app examples, explains use cases for specific retail business types, and explains how AR capability may be integrated into your standard eCommerce site.
Virtual tours and Space Visualization
Customers can virtually tour a store or property using augmented reality technology before physically visiting one. They were able to learn about the necessities and gain a sense of a place by using augmented reality.
For instance, augmented reality retail apps like Magicplan give customers access to an AR-enabled residential property design planner that enables them can see how their homes will appear once all the revelations have been made. Customers have the option to virtually tour their renovated homes and estimate the materials they will need for the project.
Interactive user manuals
Assume you are offering a product that requires some initial training before it is easy for new users to utilise. You may employ an interactive user handbook as an AR application to help users comprehend how your product works.
The interactive user guide reacts to user input and provides on-page contextual assistance when utilising a piece of software or website. Many user AR-manual apps scan the product and show the buttons using text animations or graphical arrows in a real-world environment.
Preview placement
Before making a purchase, certain thoughts cross our minds when we visit a store. For example, how will that couch appear in the living room? What TV screen size will fit our wall the best?
There is no opportunity to test these things out or obtain instant answers, unlike when shopping for clothes. where you can put on different outfits to see how you might appear in them.
Because of this, preview placement gives customers a real-time picture of what a product will appear like in their local setting.
It helps in navigation and consulting
The augmented reality app serves as a virtual assistant at huge shopping malls. Instead of merely following a map pattern, a visitor to any retail mall can stroll around the entire building while carrying a smartphone in their hand and viewing pre-programmed navigations, tailored recommendations, or advertisements directly on their screen.
Users can ask the app to direct them to a specific store or product department using the “search” feature.
For instance: Such AR navigation can be more precise in a grocery store. A shopper once downloaded a supermarket chain’s augmented reality app. The buyer will feel compelled to create a personalised profile for themselves that includes different food preferences, diet recommendations, favourite recipes, and shopping lists.
The consumer will typically pull out their smartphone as soon as they approach the chain’s retail location, choose one of the profile modes (for example, create a list of things to buy or buy a specific dish), and use the app while browsing the isles or the shelves. By presenting product data on the smartphone screen and providing navigational arrows, the app will help users complete their shopping more quickly.
Retail store integration
No matter what kind of AR mobile app it is, the integration of its internal system and back end is crucial. The mobile app must have access to the product information management (PIM) solutions where AR modules are stored in order to enable customers to examine any item in an augmented reality mode.
For AR navigation apps to use the most recent product information (such as product details, stock availability, and location), PIM connectivity is especially crucial.
The AR app needs to be integrated with an existing module in order to function as more than just a catalogue and offer a seamless purchasing procedure with a real checkout.
Therefore, in order to activate mass mailing of notifications regarding Special offers or an AR store location, you must create a secure one-way connection between your mobile AR solution and CRM.
Conclusion
Augmented reality that is mobile-enabled has the potential to fundamentally change how consumers purchase and improve their overall experience. A customer who wants to make a purchase may decide to look at products or things through an AR app. Additionally, when used to create an AR business, AR can serve as a navigational aid in a mall or even a successful marketing campaign.
Get in contact with Stellar Digital, the best mobile app development company in Delhi NCR, and Gurgaon, if you’re considering developing an AR app for your business. Stellar Digital offers top-notch mobile app development services. Send us an email at contact@stellardigital.in for further conversation.
