Do you want to rank your website higher in SERP (search engine result pages)? It will require more than SEO to boost your website ranking. You might not realize that website and SEO, a blend of both is required to rank your website higher.
Here are some amazing facts for you to know
- According to the Ahrefs report, SEO is responsible for 51% of website traffic and generates 40% of revenue.
- 93% of online experiences start with a search engine like Yahoo, Bing, Google, etc.
- 60% of users’ clicks go to the top three websites in search engine results.
Today in this blog, we will enlist 6 essential tricks of how a web design can boost your search engine ranking?
Improving Website Speed
Are you aware of these facts?
Increasing your website loading speed can prevent the loss of 7% of possible conversions.
An increase in site loading speed from 8 to 2 seconds may increase your visitor-to-client conversion rate by 74%.
Algorithms of Top search engines like Google, Yahoo, Bing, etc. take website loading speed into consideration. So, improving website speed is essential for ranking the website higher in search engine result pages.
A site with a fast loading speed makes the user happy enriching their user experience and greater user experience leads to higher conversions. For optimizing the speed of your website, you can do this:
- Do not use heavy images on your pages
- Remove all the unnecessary plugins
Making Your Web Design Mobile-Friendly
Do you know 40% of smartphone and tablet users seek B2B products on these devices?
Mobile-friendly website design becomes a necessity for businesses. The growth of mobile users is on a continuous rise and has already overtaken desktop or personal computer users.
Back in 2015 Google already made mobile-friendliness a ranking factor. Two years later in 2017, it introduces mobile-first indexing. This is enough to show how much importance Google gives to mobile users.
Another fact is that nearly 60% of Google searches come from mobile. Due to advancement in technology, access to smartphones becomes a lot easier. From the older to the younger generation almost everybody has smartphones these days. There is no way that you can overlook this fact if you want to make your website rank higher on Google SERP. Having a mobile-friendly web design is of utmost importance without this you cannot improve your site ranking. If you fail to optimize your website for mobile users it will adversely affect your website ranking.
Provide Simple and Responsive Web Design
Your website design becomes crucial for both SEO and ranking. The website design should be SEO-friendly, mobile-friendly and highly responsive. If your website design and layout of the elements are simple, web crawlers can switch from one page to another quickly and index those pages easily. This will help your links pass on from all kinds of sites. The responsive web design is the one that provides visitors easy navigation, clear and concise information labels, and accessible CTA (call to action).
Proper Utilization of Heading Tags
Simple, easy to read and understand content enhances the user experience. It encourages visitors to spend more time on your website to read your content. With the proper use of heading tags, you can divide your content section-wise that is easy to read and comprehend. It is much easier to put header tags in WordPress for improving both the user experience and SEO ranking of your website. Search engines also like to jot down keywords in header tags. By inserting relevant terms into your header tags, you also improve your SEO ranking in relation to those keywords.
Producing Quality Content
Most people tell you that content is the king but they forget to tell you is that without quality content neither website design and nor SEO practices can help you out.
You spend time, give your best and write content but still, that content is unable to bring positive results for you in terms of website SEO. In that case, what will you do? For tackling this situation best is write what your audience demand instead of what you like?
For example, you have seen on the internet, blog posts with a title like how to fix common smartphone errors or 5 tips for writing quality content and so on.
Have you noticed why they are using specific numbers and terms in the title like how what, why, etc. ? Because these are creating suspense and awakening curiosity among the readers. Eventually, visitors click up the link on most of the blog posts whose title starts with either number or terms like how, why, what etc. There is no hard and fast rule of producing engaging content. Engaging content depends upon the factors like the type of sector, target audience etc.
Writing Content Based on Your Niche
Writing a general blog post on a diverse range of topics is good but unfortunately, that sort of content cannot able to make your website rank higher in Google SERP. Producing well-researched detailed content on your niche topics not only gives you a better ROI. It also creates a customer base comprised of people that pay attention to what you have to say and what’s your opinion regarding the different subject matters of your niche.
Conclusion
On a concluding note, we can say that right from the beginning if you pay more attention to your website design then, SEO optimization of your website will become much easier. For this to happen it is essential to not look at web design and SEO as a different entity, but view it as a single entity.
