“Every month, almost 2.8 billion individuals use Facebook*.”
What does this imply?
Simply that there are a lot of prospective customers looking at your company.
I KNOW, I KNOW- while you might think of Facebook as a site where your relatives can drop cryptic comments on your vacation photos, it’s also surprisingly a way for audiences to engage with businesses; large and small.
Facebook is the world’s most popular social network, reaching billions of people every day. Because of its widespread use, it is perfect for businesses trying to promote their products and services. And, because of the site’s fantastic capacity to categorize people, it couldn’t be better for focused marketing. However, there are thousands of tricks to the trade, allowing businesses to design powerful marketing campaigns that will undoubtedly capture the interest of a reader.
Aren’t convinced yet? Allow me to delve deep
What Does One Mean by a Facebook Page?
To create a business page, a user must first create a personal profile. After that, the firm owner may construct the page by following the on-screen directions.
The first step in getting things started is to create a Facebook page for a business. Companies’ profiles are always open to the public and can be liked by anybody. Those who like the page and are top followers are notified when there are new postings, updates or even further promotions.
Facebook’s business pages also have a particular lingo that one must understand. You can follow the descriptive table mentioned below
| Term | Meaning |
|---|---|
| Home | The home page is the first page that fans view. This page displays real-time changes, new events, and new postings. |
| About | The most important aspect of a new page is informing users about what a firm does and how to contact it. Contact information, your website’s link and business hours should all be included in the about section. |
| Posts | An account’s recent activities are brought forth to viewers as posts |
| Photos | A photo area displays images provided by the company and followers. |
| Community | A community area allows fans and clients to participate by uploading photographs and comments to the page. This can be beneficial for understanding a variety of other issues. |
| Events | An event section highlights forthcoming activities that a company may hold. This tool allows fans to indicate whether or not they intend to attend. |
| Info and ads | Any of the advertising that a corporation is currently running can be shown. This might lend credibility to the firm. |
| Shop | A store feature may be used to display the inventory that a company has to offer. Fans may also purchase merchandise straight from the shop area. |
| Services | A section detailing the services provided by a firm can be added to the profile. |
| Offers | Promoting products via the offers page might assist a company in increasing sales. Facebook discounts and promotions will attract visitors to the page. |
| Review | A review feature might be included to allow clients to express their opinions. The comments from reviews may be used to sell products and services to other customers. |
Having understood that, let us learn why does one really need a Facebook page for their business, after all?
Why Does One Need a Facebook Page?
Saying you need to create a Facebook page because everyone else is doing it isn’t enough of a reason to get your company on Facebook. It is one of the top six social media marketing platforms that are considered ideal for businesses. (Other 5 platforms being: Twitter, LinkedIn, YouTube, Pinterest and Instagram, respectively; source).
There are several reasons to create a Facebook page for your business, ranging from the potential to establish a community around your business to learning more about your target audience to putting a public face to your brand. You can’t afford to be without a Facebook profile for your business if you’re marketing it online.
Additional Benefits of Facebook Marketing
When you want to reap the benefits of Facebook marketing strategies for business, you can effectively utilize Facebook Pages, Ads, Groups and so on to build brand recognition and produce more money by targeting individuals who will be interested in finding your business on Facebook.
Here are the benefits you can expect out of it
Attracts massive traffic
Without a doubt, Facebook provides advertisers with one of the largest user bases.
According to Statista, Facebook had more than 2.6 billion members globally as of July 2020. That is greater than any other social media marketing agency and maybe only second to Google’s search users.
Facebook’s viewership is not just enormous, but also diverse in terms of demographics. You should be able to discover your intended audience profile on Facebook, regardless of who your business serves. While skewing towards younger users, with 62% of users falling between the ages of 18-34, Facebook welcomes users of all ages, with 38% falling between the ages of 35-65.
Works well for both B2B & B2C businesses
Have you heard that Facebook advertising is only for businesses that sell to consumers? Prepare to be astonished at how effective B2B marketing may be done on Facebook. Business decision-makers spend 74% more time on Facebook than the general public.
Because the B2B field is competitive, B2B marketers must be proactive when employing Facebook. However, there is clearly room for success with the correct targeting, ad structure, messaging and off-Facebook user experience on your site. Facebook retargeting is the last thing B2B marketers should think about. We frequently forget that someone who is a B2B target is still one when they leave the office or are online in snackable periods in between business engagements. They are the same individual. Remarketing to them on Facebook is a dependable strategy to stay in their thoughts.
Facebook provides the following targeted groups that are well suited to B2B demands when it comes to attracting new users
- Name of the employer
- Job title
- Industry of employment
- Industry of interest
- Company size of the employer
- Travelers on business
On-point targeting
Facebook may be the only digital network that successfully caters to consumers at all points of their engagement journey. The ad types, targeting possibilities, and measurement tools of Facebook complement any marketing approach. It is beneficial whether a user is in the typical upper funnel phases, simply browsing and just beginning their research, or in the market to buy. The goal is to provide something that will excite a user and drive them to do more research when the moment is right for them.
If getting consumers to actively evaluate your business is your primary goal, Facebook may be a dependable source of highly qualified traffic (or, if your business relies on app usage, to drive app installs).
Conversion campaign choices will assist transactional marketers. Make use of the custom buttons provided by Facebook to improve your adverts. Facebook provides a variety of customized buttons to add into advertisements with a specific call to action to assist adapt your ad to your unique target, depending on your industry and objectives (e.g., book a hotel room, make a purchase).
Transparency in the audience
While other programmatic networks have similar audience targeting tools, Facebook’s audience reach is quite visible. Your company has a great level of control and transparency over the audiences it targets thanks to self-selecting audience targeting. Take these as examples
- Your followers: Your Facebook followers are your Facebook friends.
- Fans’ Friends: Users who are friends with your followers.
- Interest/behavior: Users that fulfill the parameters you specified based on self-reported criteria are referred to as behaviors or interests.
- Remarketing: Users that have already visited your site or have interacted with any of your marketing material can be targeted for remarketing.
While other platforms will automatically optimize your placements, segmenting your Facebook campaign based on these known target groups positions you to glean insights.
A campaign may do well in either circumstance. However, on Facebook, you will be able to observe which segments worked the best, allowing you to build hypotheses and continue testing and improving techniques.
Utilize Facebook Groups to the Fullest
Facebook groups are an important element of your business marketing plan since they provide another wonderful way for firms to spread their wings. These are online communities where people who share similar interests may rely on one another’s product suggestions.
You may start a brand-related group and interact with your current followers while also attracting new ones. Typically, a group serves as a venue for members to debate a specific issue. As a brand, you may take advantage of such locations to start a dialogue about your product and get feedback. These people who join the group are very enthusiastic about the things that interest them, and once they are persuaded through an effective platform like Facebook groups, you can bet on them spreading the word.
The Bottom Line
As previously said, the dynamic nature of Facebook has led to individuals spending more time on the network. They may engage with their friends and family here, as well as browse stuff. In a hyper-digitized world where the internet has widened gaps between people, there is no better time to market your company on Facebook.
Because of Facebook’s versatility and numerous marketing possibilities, businesses of all sizes may successfully contact their customers. If your company is still thinking about incorporating Facebook’s content strategy or marketing strategy, don’t wait any longer. In today’s fast-paced environment, when everyone is clamoring for attention, we must exist where our customers are. If done correctly, Facebook business marketing has the ability to propel your company to new heights.
