Isn’t mobile a challenging marketing channel to master? According to statistics, only 4% of your mobile users will still be using your app after a year.
As a result, contextual targeting that is more relevant is becoming a trend in mobile marketing. When it comes to mobile and its context, location is one of the most crucial components.
Mobile is a location-based channel by definition because it denotes an object that is constantly moving.
Businesses are becoming more and more familiar with location-based marketing tools like Geofencing and beacons as a result of this technology.
What is Geofencing?
When a device enters or exits the designated location or geographic area within a specified radius, a service called geofencing is triggered. It is a location-based service where a platform or application developer uses GPS, RFID, WIFI, or cellular data to deliver or trigger messages like SMS, email, or in-app notifications (pre-programmed action) when mobile devices arrive, exit, or remain parked in the geographical location.
What is a Geofencing App?
The term “geofencing app” refers to a certain category of programme that enables you to mark a virtual fence around a physical location for any reason. This application’s primary use is in marketing because geofencing apps are particularly successful at achieving their intended marketing objectives.
You are most likely to enter a store when you are standing at the door and receive a discount offer.
However, this does not imply that marketing is the only application for Geofencing apps. No, you may also utilise the Geofencing app for these things.
- Time tracking
- Safety
- Child location
- Law enforcement
- Home automation
One of the main uses of geofencing apps, aside from marketing, is child safety. Each time your child enters or exits a specific area, the app will notify you.
Essential features of a Geofencing App
Sending notifications
Being able to send notifications is a given as the entire application is focused on providing market alerts. Because of this, every geofencing app has a notification feature that enables users to share and get information on new offers and deals.
Not relying on GPS
No matter how your geofencing app works, it should not rely on GPS when it is in use, and especially not in background mode. GPS used to suck up a lot of battery. Only map-based applications are necessary to rely on GPS.
In a few hours, GPS can completely deplete the user battery of your app. It is rather simpler to see whether app—Android or iOS—uses what kinds of location services and how frequently. Users of your application will eventually figure out where the drainage is coming from, it’s only a matter of time. Your app is erased before you know what’s happening.
Accuracy
The only way to accomplish the accuracy is using GPS, which is undoubtedly a major battery drainer. So, you need to decide if you can offer precision or a low-power running function. Nevertheless, a balance between the two can be formed based on the needs of the user.
Location data collection
The Geofencing app should be able to gather location information about the actions of your users in the real world and use it to target them more precisely or to make connections between your marketing channels. The app should be able to track foot traffic, dwell time, and previous visits.
Geofence management functionality
It is not sufficient to create geofences alone; users must also manage them. Users of the geofencing app could set up many geofences in various locations. Users can also set up a group of geofences at the same time to carry out identical stunts or activities on the specific set. The app also allowed users to specify the duration during which the marketing campaign should be active. Additionally, the app gives you the option to customise each geofence’s changeable radius.
Retargeting
Users who were previously targeted should be targeted enough times, and if there is a positive reaction, targeting should continue. In the event of a neutral response, targeting should be done eventually.
Map integration
Without a map, a geofencing app is unthinkable. The app’s functionality depends heavily on the map. Map showing the locations of the user’s desired virtual fence. Map integration, meanwhile, guides users between the various geofencing locations they’ve defined in the app.
Geofence label
Setting up multiple geofences could make it tough to remember each one separately. So, remembering the purpose of these fences won’t be a challenge for you.
Conclusion
A crucial tool for fostering client involvement is geofencing. Using this technology to create an app will give your company an advantage over the competition. You will increase sales, client loyalty, and valuable statistics.
So, if you’re considering creating a geofencing app for your business, visit Stellar Digital, the best mobile app development company in Gurgaon and Delhi NCR. We have a group of skilled app developers who can assist you with your project. Just email us at contact@stellardigital.in
