Were you aware that bad user experiences cost businesses billions of dollars?
Additionally, statistics demonstrate that a flawless, well-planned user experience can increase conversion rates by up to 400%.
The key issue at hand is how to improve UX design if you have a website.
Applying psychology principles to how your website appears and works is the most obvious way to improve the user experience (UX) design of your website. Furthermore, you didn’t need a psychology degree to make it work for you.
We will walk you through several key psychological principles in order to improve the user experience (UX) of your website.
Important Psychology principles that UX Designer should be aware of
Hick’s law
A key principle of user experience (UX) design. According to this law, a person takes longer to decide the more options they have.
Like many psychological ideas, Hick’s law is intuitively understandable. We can all agree that choosing between 15 flavours of ice cream rather than just 5 is difficult. What part does design play in this, though?
It does serve a purpose, and that purpose relates to user experience. When browsing a business website, we must determine exactly what we are looking for and act quickly because time is of the biggest importance.
The experience becomes overwhelming if there are too many call-to-actions, menu options, or services to pick from. Finally, it’s gotten so unbearably annoying.
Gestalt principles
These concepts clarify why our minds have a tendency to arrange elements in known patterns. Gestalt Principles are the processes that our mind uses to accomplish this. The following five Gestalt principles were present.
- Proximity
- Similarity
- Continuity
- Closure
- Connectedness
Gestalt concepts can be used to visually group and arrange similar content. Each meeting consists of various components, including a title, a time, and attendee avatars. Due to their proximity and similar styling, these components are viewed as a unit.
Mental Models
A mental model communicates to the user what they think is true about a certain thing. When we mention something, it may be anything from a doorknob to an app. Mental models are shaped by experience rather than being based on facts. Utilizing mental models helps us design user-friendly products.
We can learn more about mental models, how they might be created, and how people may interpret our work through research.
Designing with the real world in mind can also help validate consumer expectations.
Examples of mental models that imitate the actions and motions we do in real life to achieve related goals include gestures, swipes, pinches, and taps.
Colours psychology
They influence user behaviour in addition to enhancing the visual appeal of interfaces. The proper colours can help to elicit the necessary reactions since the human brain associates certain colours with various emotions.
The study of colour psychology delves deeply into the emotions connected to various hues and the ways in which colour may be applied to improve the effectiveness of designs.
Red, for instance, evokes energy and enthusiasm, whereas blue inspires peace and dependability.
Colors can be used to convey emotions, urgency, and attention in addition to making an emotional connection with consumers. While colors are used to signify active states, the color grey is utilized to denote a state of inactivity. Additionally, using colors for buttons or other CTA elements that stand out from the background design attracts attention.
Von Restorff effect
In a group of objects, the one that stands out or differs is most likely to be recalled, according to the Von Restorff effect. One of the most important UX design psychology principles, this impact aids in giving the user guidance and clarity.
When seeking to draw attention to a standout call to action button, UX designers will often use the Von Restorff effect, which includes expanding the CTA or changing its colors.
Other areas of a user interface can benefit from this effect as well. For instance, if you have a number of tabs, you could utilize colour to show which tab the user is now viewing. The same is true when emphasizing the steps that are currently being taken by a user or the current page in a navigation menu.
Conclusion
These are some of the most significant psychology-related UX design principles that every designer should carefully examine. Since many years ago, Stellar Digital has worked on several projects all around the world. having a reputation as one of the best digital marketing agency in Gurgaon and Delhi NCR in order to achieve our clients’ business objectives and improve user connections, we consistently prioritize UI/UX psychology in our design projects. So, check out our digital marketing or UX/UI design services at www.stellardigital.in
