eCommerce is without a doubt the extremely competitive online business model, with about 24 million sites operating globally. By 2040, 95% of all purchases are expected to be made through e-commerce. Businesses are being urged to think of creative and clever methods to stand out online as the competition heats up. A seamless and enticing shopping experience is provided by a well-crafted eCommerce UX design, but a poorly written design increases the rate of consumer drop-off and cart abandonment.
That’s why this article will highlight the best UX design practices for eCommerce companies in order to increase revenue.
eCommerce store UX Design best practices
Providing seamless navigation
Users are helped through each step of the sales funnel through easy or seamless navigation. There are currently a lot of websites that have generated millions or billions of dollars in sales. You don’t need to be hesitant when it comes to copying their pre-made UX patterns and modifying them significantly to fit the needs of your brand.
You can use the Shopify website as an example, where each UX design decision is made methodically to make it as simple as possible for users to make purchases.
Mobile-friendly UX
More than 40% of individuals prefer to do their shopping on their mobile devices. Making sure your website is mobile-friendly is not enough to optimize your eCommerce website.
It’s more necessary to consider what you have on the page because mobile screens require more scrolling. You might even want to design a completely different user experience specifically for mobile users.
Ease out your checkout process
In a survey conducted by the Baymard Institute, it was discovered that 69.8% of shoppers who add items to their carts leave without finishing the checkout process. While there are many reasons why individuals abandon their shopping carts, a long and challenging checkout procedure is one that discourages customers from making a purchase.
In a survey conducted by the Baymard Institute, it was discovered that 69.8% of shoppers who add items to their carts leave without finishing the checkout process. While there are many reasons why individuals abandon their shopping carts, a long and challenging checkout procedure is one that discourages customers from making a purchase.
Add CTA
Your purchase CTA will probably be an Add to basket or buy now button on eCommerce websites.
An obvious call to action is required for visits to be converted into sales.
The button needs to stand out from the rest of the page. The easiest method to do this is to use bold lettering and colours that contrast.
The CTA’s content should be brief, direct, and provide a clear message.
Checkout, Buy Now, and Add to Cart are well-tested phrases that work exceptionally well.
Including reviews on Product pages
Reviews offer a fantastic opportunity to influence prospective customers to behave like actual purchasers. Users also want to know about the services they will receive after purchasing your goods, in addition to product reviews.
You establish a reputation as a dependable seller for prospective customers by showing reviews on product pages. Positive reviews must unquestionably be added to your product page because 90% of people who make purchases on eCommerce websites rely heavily on them.
The existence of unfavourable reviews is another crucial factor. The key is to develop strategies for dealing with these reviews and responding to them in a way that keeps you looking good.
Conclusion
These are some of the major UX design practices for an eCommerce store that drive better sales. There are various other practices as well but we have highlighted those which are of utmost importance. Try these out and see the result for yourself. It will be more beneficial to collaborate with a professional digital marketing agency that provides eCommerce development and UX design services.
If you are unable to find such an agency then come to Stellar Digital the best digital marketing company in Gurgaon and Delhi, NCR. Just send us an email at contact@stellardigital.in to get in touch with us.
