Influencer’s marketing Hub report indicates that 90% of firms believe that influencer marketing is a useful tool for growing brand awareness and sales.
Could influencer marketing also boost eCommerce businesses? If yes then, how to grow an eCommerce business with the help of influencer marketing?
Let’s understand,
What is Influencer Marketing?
It is a type of marketing where brands form partnerships with influencers in order to promote their products or services.
The best thing about taking the assistance of influencers is brand gets access to an engaged audience and develop another touchpoint along the customer’s journey.
Now,
Ways to grow your eCommerce business with Influencer Marketing
Finding the right influencer
It might sound easy, but it’s not an easy process. You need to filter out influencers that can relate to your brand either you can do it manually, hire an agency, or leverage an influencer platform.
If you are doing it manually then you can take the assistance of tools like Snapinfluence, Socialpubli, and Ninjaoutreach for searching our appropriate influencers for your eCommerce business.
Selecting the right channel based on your niche audience
Choosing the right channel is always crucial. You will be able to select the right channel when you have in-depth knowledge about your target audience and business goals.
Based on your target audience, choose the right social media channel for increasing brand promotion.
In case your target audience is youth then Instagram, Snapchat could be the platform to go for.
And we also need to find out which platform has the highest number of audiences in that particular demographic.
Start the collaboration
You should provide the influencer with full details about your products and services and the major aspects you want them to highlight during the campaign.
For more clarity give them the inspiration video like what you want your influencer video to match.
Tracking
If you want your eCommerce marketing strategy to be fruitful then do proper tracking. Without proper tracking, you will be at a great loss. Just track whatever is possible such as ROI (Return on Investment)
It is not possible to directly know about monetary value, but you can evaluate it by tracking revenue from posts and actions.
Assign URL tracking parameters to have information regarding the actions of every visitor that the influencer sends to the site.
You can take the assistance of tools like Bit.ly for tracking the number of clicks your link got including the source.
For measuring the success of the other metrics, you can use tracking tags, brand studies, comments, likes, follows, views, reach etc.
Conclusion
These are some of the ways through which you can expand your business with the help of eCommerce marketing. Well along with influencer marketing if you also utilize content marketing for eCommerce then you might obtain tremendous results.
Taking the assistance of a professional digital marketing agency can also benefit you a lot. Stellar Digital the best digital marketing agency in Delhi offering full-scale digital marketing services can help you out. Simply shoot us at contact@stellardigital.in
